Facebook will now allow businesses to deliver automated customer support, e-commerce guidance, content and interactive experiences through chatbots.
The artificial intelligence era. It’s all about embedding human smarts in machines. Facebook chatbots are one application of this revolution, as they rapidly gain popularity and provide a new tool for marketers to leverage. These chatbots are the incorporation of automatic chatbots within Facebook Messenger.
In April 2016, Mark Zuckerberg announced that third parties could use the messenger platform to create their own personal chatbot. Since then, the popularity of chatbots has rapidly grown all over the world.
The chatbots are designed in such a manner that they are able to answer most of the queries placed by customers, without human intervention. And this helps in bonding a strong relationship with your customers and potential crowds, without paying for high overheads on staff.
In social media marketing chatbots have evolved, but their prime functionality remains the same, and that is to improve real-time engagement. Customers are always searching for prompt and ready replies to their comments and queries.
Two chatbots that have gained immense popularity in no-time are Apple’s Siri and Chotu Bot. Modern advancement in the field of artificial intelligence, which includes neural networking and deep learning, have permitted chatbots to acquire data sets exactly the way the human brain works. This is revolutionary.
Facebook allows brands to connect their potential customers independently through these messenger bots which leads to a new era in advertising.
The basic idea behind launching the messenger bots is to connect all the people directly to the business in order to automate customer engagement and interactions1. Now there are more than 11,500 bots that have been developed on messenger and nearly 23,500 developers signed up in order to build their own bots using tools offered by Facebook. This means it assists you to automate informal interactions between businesses and users.
Recently Facebook announced new features for bots which can easily respond with video, audio, GIFs, and such files that make you build your own bots with ease.
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